Investors Are Looking For Help

By: Anna Piekarski | The Toronto Star | January 22, 2009

Read More, and see what Scott Plaskett says about seeking financial advice.

When certified financial planner Scott Plaskett recently appeared on a call-in radio show he never expected more than 70 people would pick up the phone to ask him for advice.

“The producer of the show said he had never seen that quantity of calls come in, in such a short time,” says Plaskett, senior financial planner and CEO of IRONSHIELD Financial Planning Inc., based in Etobicoke.

With uncertainty in the market, investors are turning to unconventional sources to find answers – and often they are looking for free financial advice.

Financial advisers and institutions are responding to this demand in creative ways. Realizing there is a need for information, but understanding investors may not have a lot of discretionary income to pay for advice, the industry is finding innovative ways to reach consumers…

seeking financial advice