The ad in the Yellow Pages of the Etobicoke edition and the Special Report titled “12 Key Questions You Must Ask A Financial Advisor Before You Hire One!” was hard hitting. The report made the ad appear as honest, forthcoming and forthright. The follow-up material was a real confidence builder allowing me to make a confident decision to use the financial planning services IRONSHIELD Financial Planning has to offer. The first meeting with Scott was very professional. He came across as a person who knew his business thoroughly and that he wasn’t after my last dollar. He truly had my best interests at heart.